Nestlé's Swiss Milk (1901)

"Nestlé's Swiss Milk" (1901) is a work by William True. Context for 1901: The first decades of the twentieth century were a period of rapid experiment, with Fauvism, Expressionism, Cubism, Futurism, and the first abstract painting appearing within a few years of each other. Dada and Surrealism followed the First World War, the Bauhaus school was founded in 1919, and Art Deco became the fashionable decorative style of the 1920s and 1930s. The catalogue places it in Vintage Posters. The format is portrait. Vintage Posters in brief: Colour lithography in the 1890s turned the illustrated poster into a major art form, and cities such as Paris and Prague became centres of poster design. Art Nouveau, Art Deco, and later modernist design each left a recognisable poster style.

"Nestlé's Swiss Milk" is offered as a printable file (Digital JPEG + PDF files, 300 DPI) rather than a shipped item. You receive the files by email after payment and handle printing yourself, which gives you full control over paper, size, and finish. A portrait format suits narrow wall spaces, hallways, and the area beside a door or window. Measuring the wall before choosing a size is the simplest way to avoid a print that feels too small or too large. Hang the print away from direct sunlight, which over the years can fade any printed colour. Choosing a standard frame size and printing to fit it often saves the cost of custom framing. Matte and fine-art papers reduce glare in bright rooms, while glossy papers give stronger contrast and deeper blacks.

American, 1866

If you like the visual language of William True, explore more works by the same artist in our collection.