Email Baril, dentifrice rouge, Paris (1943)

André Pécoud is the artist behind "Email Baril, dentifrice rouge, Paris", dated 1943. About the period around 1943: Dada and Surrealism followed the First World War, the Bauhaus school was founded in 1919, and Art Deco became the fashionable decorative style of the 1920s and 1930s. Posters, magazines, and illustrated books were major ways for the public to meet new art and design. The catalogue places it in Vintage Posters. The format is portrait. Vintage Posters in brief: Colour lithography in the 1890s turned the illustrated poster into a major art form, and cities such as Paris and Prague became centres of poster design. Posters announced theatre, travel, products, and events, combining image and lettering to be read at a glance from the street.

Everything for "Email Baril, dentifrice rouge, Paris" arrives digitally: Digital JPEG + PDF files, 300 DPI. Once payment is confirmed, an email brings the download link, and from there you decide how to print it, whether at home, at a print shop, or through an online service. A portrait format suits narrow wall spaces, hallways, and the area beside a door or window. Matching the frame to the image proportions avoids cropping. Matte and fine-art papers reduce glare in bright rooms, while glossy papers give stronger contrast and deeper blacks. Hang the print away from direct sunlight, which over the years can fade any printed colour. Choosing a standard frame size and printing to fit it often saves the cost of custom framing.

French, 1880–1951

If you like the visual language of André Pécoud, explore more works by the same artist in our collection.