Schweizer Mustermesse Basel (1929)

Dated 1929, "Schweizer Mustermesse Basel" is an artwork by Carl Scherer. Context for 1929: Dada and Surrealism followed the First World War, the Bauhaus school was founded in 1919, and Art Deco became the fashionable decorative style of the 1920s and 1930s. Posters, magazines, and illustrated books were major ways for the public to meet new art and design. It is listed in the Vintage Posters collection. The image is in portrait orientation. Background on Vintage Posters: Colour lithography in the 1890s turned the illustrated poster into a major art form, and cities such as Paris and Prague became centres of poster design. Art Nouveau, Art Deco, and later modernist design each left a recognisable poster style.

Everything for "Schweizer Mustermesse Basel" arrives digitally: Digital JPEG + PDF files, 300 DPI. Once payment is confirmed, an email brings the download link, and from there you decide how to print it, whether at home, at a print shop, or through an online service. A portrait format suits narrow wall spaces, hallways, and the area beside a door or window. Matching the frame to the image proportions avoids cropping. Screens and printers render colour differently, so a small test print is a sensible way to check tones before committing to a large size. Matte and fine-art papers reduce glare in bright rooms, while glossy papers give stronger contrast and deeper blacks. Hang the print away from direct sunlight, which over the years can fade any printed colour.

Swiss, 1890–1953

If you like the visual language of Carl Scherer, explore more works by the same artist in our collection.