Céthocal (1910-1950)

"Céthocal" (1910-1950) is a work by Roger de Valerio. Historical background, 1910-1950: Posters, magazines, and illustrated books were major ways for the public to meet new art and design. The first decades of the twentieth century were a period of rapid experiment, with Fauvism, Expressionism, Cubism, Futurism, and the first abstract painting appearing within a few years of each other. It is listed in the Vintage Posters collection. The image is in portrait orientation. Vintage Posters in brief: Colour lithography in the 1890s turned the illustrated poster into a major art form, and cities such as Paris and Prague became centres of poster design. Posters announced theatre, travel, products, and events, combining image and lettering to be read at a glance from the street.

Everything for "Céthocal" arrives digitally: Digital JPEG + PDF files, 300 DPI. Once payment is confirmed, an email brings the download link, and from there you decide how to print it, whether at home, at a print shop, or through an online service. A portrait format suits narrow wall spaces, hallways, and the area beside a door or window. Vintage posters bring character, graphic texture, and a collected feel to the room, while pairing easily with both contemporary furniture and eclectic styling. Matching the frame to the image proportions avoids cropping. Screens and printers render colour differently, so a small test print is a sensible way to check tones before committing to a large size. Hang the print away from direct sunlight, which over the years can fade any printed colour. Choosing a standard frame size and printing to fit it often saves the cost of custom framing.

French, 1896–1951

If you like the visual language of Roger de Valerio, explore more works by the same artist in our collection.