Lippincott's May (1897)

This page presents "Lippincott's May" (1897), created by Joseph Gould. Historical background, 1897: In the 1890s, colour lithography and Art Nouveau made the illustrated poster a celebrated art form. Japanese prints reached Europe in large numbers and influenced many artists, while photography changed what painting needed to do. Vintage Posters in brief: Posters announced theatre, travel, products, and events, combining image and lettering to be read at a glance from the street. Art Nouveau, Art Deco, and later modernist design each left a recognisable poster style. The catalogue places it in Vintage Posters. The format is portrait.

On onlly.art "Lippincott's May" is sold as a digital download (Digital JPEG + PDF files, 300 DPI). The files are delivered by email after payment, so nothing is shipped: you print locally, choosing the paper, size, and frame yourself. A portrait format suits narrow wall spaces, hallways, and the area beside a door or window. Vintage posters bring character, graphic texture, and a collected feel to the room, while pairing easily with both contemporary furniture and eclectic styling. Before printing, compare the proportions of the file with your frame so that nothing important is cropped. Screens and printers render colour differently, so a small test print is a sensible way to check tones before committing to a large size. Matte and fine-art papers reduce glare in bright rooms, while glossy papers give stronger contrast and deeper blacks. Choosing a standard frame size and printing to fit it often saves the cost of custom framing.

American, 1880–1935

If you like the visual language of Joseph Gould, explore more works by the same artist in our collection.