Lippincott's July

Joseph Gould is the artist behind "Lippincott's July". The catalogue places it in Vintage Posters. The format is portrait. Vintage Posters, a short history: Posters announced theatre, travel, products, and events, combining image and lettering to be read at a glance from the street. Colour lithography in the 1890s turned the illustrated poster into a major art form, and cities such as Paris and Prague became centres of poster design.

Buying "Lippincott's July" means getting a digital file, not a physical print: Digital JPEG + PDF files, 300 DPI, delivered by email once payment is confirmed. A 300 DPI file is intended for printing at home or at a local print shop, where you can choose a matte, satin, or fine-art paper to suit the room. A portrait format suits narrow wall spaces, hallways, and the area beside a door or window. Vintage posters bring character, graphic texture, and a collected feel to the room, while pairing easily with both contemporary furniture and eclectic styling. A simple frame with a mat often helps an image settle comfortably into a room. Matte and fine-art papers reduce glare in bright rooms, while glossy papers give stronger contrast and deeper blacks. Choosing a standard frame size and printing to fit it often saves the cost of custom framing. Screens and printers render colour differently, so a small test print is a sensible way to check tones before committing to a large size.

American, 1880–1935

If you like the visual language of Joseph Gould, explore more works by the same artist in our collection.