Lippincott's January, 30th year

"Lippincott's January, 30th year" is an artwork by Joseph Gould. The catalogue places it in Vintage Posters. The format is portrait. Vintage Posters in brief: Posters announced theatre, travel, products, and events, combining image and lettering to be read at a glance from the street. Colour lithography in the 1890s turned the illustrated poster into a major art form, and cities such as Paris and Prague became centres of poster design.

Everything for "Lippincott's January, 30th year" arrives digitally: Digital JPEG + PDF files, 300 DPI. Once payment is confirmed, an email brings the download link, and from there you decide how to print it, whether at home, at a print shop, or through an online service. A portrait format suits narrow wall spaces, hallways, and the area beside a door or window. Matching the frame to the image proportions avoids cropping. Choosing a standard frame size and printing to fit it often saves the cost of custom framing. Matte and fine-art papers reduce glare in bright rooms, while glossy papers give stronger contrast and deeper blacks. Hang the print away from direct sunlight, which over the years can fade any printed colour.

American, 1880–1935

If you like the visual language of Joseph Gould, explore more works by the same artist in our collection.