Typographical studies for Ruppert Beer (1935)

Dated 1935, "Typographical studies for Ruppert Beer" is an artwork by Winold Reiss. Historical background, 1935: Posters, magazines, and illustrated books were major ways for the public to meet new art and design. The first decades of the twentieth century were a period of rapid experiment, with Fauvism, Expressionism, Cubism, Futurism, and the first abstract painting appearing within a few years of each other. Illustration, a short history: Illustration serves a text or a story, a tradition that runs from decorated medieval manuscripts to printed book plates, magazines, and posters. Printing methods such as woodcut, engraving, lithography, and photomechanical reproduction each shaped how illustrators worked. It is listed in the Illustration collection. The image is in landscape orientation.

On onlly.art "Typographical studies for Ruppert Beer" is sold as a digital download (Digital JPEG + PDF files, 300 DPI). The files are delivered by email after payment, so nothing is shipped: you print locally, choosing the paper, size, and frame yourself. A landscape format suits wide, low wall spaces such as the stretch above a bed, mantel, or sideboard. Before printing, compare the proportions of the file with your frame so that nothing important is cropped. Choosing a standard frame size and printing to fit it often saves the cost of custom framing. Screens and printers render colour differently, so a small test print is a sensible way to check tones before committing to a large size. Hang the print away from direct sunlight, which over the years can fade any printed colour.

American, 1886–1953

If you like the visual language of Winold Reiss, explore more works by the same artist in our collection.