The modern poster (1895)

"The modern poster" (1895) is a work by Will Bradley. Vintage Posters, a short history: Posters announced theatre, travel, products, and events, combining image and lettering to be read at a glance from the street. Art Nouveau, Art Deco, and later modernist design each left a recognisable poster style. Context for 1895: Japanese prints reached Europe in large numbers and influenced many artists, while photography changed what painting needed to do. The later nineteenth century is the era of Impressionism, whose first group exhibition was held in Paris in 1874, followed by Post-Impressionism, Symbolism, and the Arts and Crafts movement. The catalogue places it in Vintage Posters. The format is portrait.

Buying "The modern poster" means getting a digital file, not a physical print: Digital JPEG + PDF files, 300 DPI, delivered by email once payment is confirmed. A 300 DPI file is intended for printing at home or at a local print shop, where you can choose a matte, satin, or fine-art paper to suit the room. A portrait format suits narrow wall spaces, hallways, and the area beside a door or window. Vintage posters bring character, graphic texture, and a collected feel to the room, while pairing easily with both contemporary furniture and eclectic styling. A simple frame with a mat often helps an image settle comfortably into a room. Screens and printers render colour differently, so a small test print is a sensible way to check tones before committing to a large size. Hang the print away from direct sunlight, which over the years can fade any printed colour. Choosing a standard frame size and printing to fit it often saves the cost of custom framing.

American, 1868–1962

If you like the visual language of Will Bradley, explore more works by the same artist in our collection.