Stylized logo for Ruppert Beer (1935)

Winold Reiss is the artist behind "Stylized logo for Ruppert Beer", dated 1935. About the period around 1935: Posters, magazines, and illustrated books were major ways for the public to meet new art and design. Dada and Surrealism followed the First World War, the Bauhaus school was founded in 1919, and Art Deco became the fashionable decorative style of the 1920s and 1930s. The catalogue places it in Illustration. The format is landscape. Background on Illustration: Printing methods such as woodcut, engraving, lithography, and photomechanical reproduction each shaped how illustrators worked. Illustration serves a text or a story, a tradition that runs from decorated medieval manuscripts to printed book plates, magazines, and posters.

On onlly.art "Stylized logo for Ruppert Beer" is sold as a digital download (Digital JPEG + PDF files, 300 DPI). The files are delivered by email after payment, so nothing is shipped: you print locally, choosing the paper, size, and frame yourself. A landscape format suits wide, low wall spaces such as the stretch above a bed, mantel, or sideboard. Before printing, compare the proportions of the file with your frame so that nothing important is cropped. Matte and fine-art papers reduce glare in bright rooms, while glossy papers give stronger contrast and deeper blacks. Hang the print away from direct sunlight, which over the years can fade any printed colour. Screens and printers render colour differently, so a small test print is a sensible way to check tones before committing to a large size.

American, 1886–1953

If you like the visual language of Winold Reiss, explore more works by the same artist in our collection.