Scala (1895-1900)

Dated 1895-1900, "Scala" is an artwork by Jules Chéret. About the period around 1895-1900: In the 1890s, colour lithography and Art Nouveau made the illustrated poster a celebrated art form. The later nineteenth century is the era of Impressionism, whose first group exhibition was held in Paris in 1874, followed by Post-Impressionism, Symbolism, and the Arts and Crafts movement. The catalogue places it in Vintage Posters. The format is portrait. Vintage Posters, a short history: Art Nouveau, Art Deco, and later modernist design each left a recognisable poster style. Colour lithography in the 1890s turned the illustrated poster into a major art form, and cities such as Paris and Prague became centres of poster design.

Everything for "Scala" arrives digitally: Digital JPEG + PDF files, 300 DPI. Once payment is confirmed, an email brings the download link, and from there you decide how to print it, whether at home, at a print shop, or through an online service. A portrait format suits narrow wall spaces, hallways, and the area beside a door or window. Matching the frame to the image proportions avoids cropping. Choosing a standard frame size and printing to fit it often saves the cost of custom framing. Screens and printers render colour differently, so a small test print is a sensible way to check tones before committing to a large size. Hang the print away from direct sunlight, which over the years can fade any printed colour.

French, 1836–1932

If you like the visual language of Jules Chéret, explore more works by the same artist in our collection.