Keep up the good work. Keep down living costs (1944)

"Keep up the good work. Keep down living costs" (1944) is a work by Leon Helguera. Vintage Posters in brief: Posters announced theatre, travel, products, and events, combining image and lettering to be read at a glance from the street. Colour lithography in the 1890s turned the illustrated poster into a major art form, and cities such as Paris and Prague became centres of poster design. Context for 1944: The first decades of the twentieth century were a period of rapid experiment, with Fauvism, Expressionism, Cubism, Futurism, and the first abstract painting appearing within a few years of each other. Posters, magazines, and illustrated books were major ways for the public to meet new art and design. The catalogue places it in Vintage Posters. The format is portrait.

"Keep up the good work. Keep down living costs" is offered as a printable file (Digital JPEG + PDF files, 300 DPI) rather than a shipped item. You receive the files by email after payment and handle printing yourself, which gives you full control over paper, size, and finish. A portrait format suits narrow wall spaces, hallways, and the area beside a door or window. Measuring the wall before choosing a size is the simplest way to avoid a print that feels too small or too large. Choosing a standard frame size and printing to fit it often saves the cost of custom framing. Matte and fine-art papers reduce glare in bright rooms, while glossy papers give stronger contrast and deeper blacks. Hang the print away from direct sunlight, which over the years can fade any printed colour.

Leon Helguera is featured in our catalog. 1 works by the artist are available on onlly.art.

If you like the visual language of Leon Helguera, explore more works by the same artist in our collection.