East coast – west coast (1965)

"East coast – west coast" (1965) is a work by Herman T. Rowan. Background on Vintage Posters: Posters announced theatre, travel, products, and events, combining image and lettering to be read at a glance from the street. Colour lithography in the 1890s turned the illustrated poster into a major art form, and cities such as Paris and Prague became centres of poster design. About the period around 1965: After 1945 the centre of Western art activity shifted to New York, where Abstract Expressionism was followed by Pop art, Minimalism, and Conceptual art. Photography, film, and print culture became part of the language of art, and artists across the world developed their own responses to modernism. It is listed in the Vintage Posters collection. The image is in portrait orientation.

"East coast – west coast" is offered as a printable file (Digital JPEG + PDF files, 300 DPI) rather than a shipped item. You receive the files by email after payment and handle printing yourself, which gives you full control over paper, size, and finish. A portrait format suits narrow wall spaces, hallways, and the area beside a door or window. Vintage posters bring character, graphic texture, and a collected feel to the room, while pairing easily with both contemporary furniture and eclectic styling. Measuring the wall before choosing a size is the simplest way to avoid a print that feels too small or too large. Matte and fine-art papers reduce glare in bright rooms, while glossy papers give stronger contrast and deeper blacks. Hang the print away from direct sunlight, which over the years can fade any printed colour. Choosing a standard frame size and printing to fit it often saves the cost of custom framing.

American, 1923

If you like the visual language of Herman T. Rowan, explore more works by the same artist in our collection.