Don't miss (1978)

National Institutes of Health is the artist behind "Don't miss", dated 1978. The catalogue places it in Vintage Posters. The format is portrait. Background on Vintage Posters: Colour lithography in the 1890s turned the illustrated poster into a major art form, and cities such as Paris and Prague became centres of poster design. Posters announced theatre, travel, products, and events, combining image and lettering to be read at a glance from the street. Historical background, 1978: After 1945 the centre of Western art activity shifted to New York, where Abstract Expressionism was followed by Pop art, Minimalism, and Conceptual art. The range of materials widened to include acrylic paint, screen printing, and mixed media.

"Don't miss" is offered as a printable file (Digital JPEG + PDF files, 300 DPI) rather than a shipped item. You receive the files by email after payment and handle printing yourself, which gives you full control over paper, size, and finish. A portrait format suits narrow wall spaces, hallways, and the area beside a door or window. Measuring the wall before choosing a size is the simplest way to avoid a print that feels too small or too large. Matte and fine-art papers reduce glare in bright rooms, while glossy papers give stronger contrast and deeper blacks. Hang the print away from direct sunlight, which over the years can fade any printed colour. Screens and printers render colour differently, so a small test print is a sensible way to check tones before committing to a large size.

American, 1887

If you like the visual language of National Institutes of Health, explore more works by the same artist in our collection.