Butterick's Modenblatt (1897)

Dated 1897, "Butterick's Modenblatt" is an artwork by Ferdinand Sehlbach & Co.. Context for 1897: The later nineteenth century is the era of Impressionism, whose first group exhibition was held in Paris in 1874, followed by Post-Impressionism, Symbolism, and the Arts and Crafts movement. In the 1890s, colour lithography and Art Nouveau made the illustrated poster a celebrated art form. Vintage Posters, a short history: Colour lithography in the 1890s turned the illustrated poster into a major art form, and cities such as Paris and Prague became centres of poster design. Posters announced theatre, travel, products, and events, combining image and lettering to be read at a glance from the street. The catalogue places it in Vintage Posters. The format is portrait.

Buying "Butterick's Modenblatt" means getting a digital file, not a physical print: Digital JPEG + PDF files, 300 DPI, delivered by email once payment is confirmed. A 300 DPI file is intended for printing at home or at a local print shop, where you can choose a matte, satin, or fine-art paper to suit the room. A portrait format suits narrow wall spaces, hallways, and the area beside a door or window. A simple frame with a mat often helps an image settle comfortably into a room. Choosing a standard frame size and printing to fit it often saves the cost of custom framing. Screens and printers render colour differently, so a small test print is a sensible way to check tones before committing to a large size. Matte and fine-art papers reduce glare in bright rooms, while glossy papers give stronger contrast and deeper blacks.

Ferdinand Sehlbach & Co. is featured in our catalog. 1 works by the artist are available on onlly.art.

If you like the visual language of Ferdinand Sehlbach & Co., explore more works by the same artist in our collection.