Basel, Hotel Touring (1936)

Dated 1936, "Basel, Hotel Touring" is an artwork by Werner Koch. The catalogue places it in Vintage Posters. The format is portrait. Vintage Posters in brief: Colour lithography in the 1890s turned the illustrated poster into a major art form, and cities such as Paris and Prague became centres of poster design. Posters announced theatre, travel, products, and events, combining image and lettering to be read at a glance from the street. About the period around 1936: Dada and Surrealism followed the First World War, the Bauhaus school was founded in 1919, and Art Deco became the fashionable decorative style of the 1920s and 1930s. Posters, magazines, and illustrated books were major ways for the public to meet new art and design.

"Basel, Hotel Touring" is offered as a printable file (Digital JPEG + PDF files, 300 DPI) rather than a shipped item. You receive the files by email after payment and handle printing yourself, which gives you full control over paper, size, and finish. A portrait format suits narrow wall spaces, hallways, and the area beside a door or window. Measuring the wall before choosing a size is the simplest way to avoid a print that feels too small or too large. Choosing a standard frame size and printing to fit it often saves the cost of custom framing. Screens and printers render colour differently, so a small test print is a sensible way to check tones before committing to a large size. Hang the print away from direct sunlight, which over the years can fade any printed colour.

Swiss, 1884–1946

If you like the visual language of Werner Koch, explore more works by the same artist in our collection.